https://sierramadreresearch.zendesk.com/hc/en-us/articles/4403902894107-Kickstarter-Creating-Unique-UTM-Parameters
This process creates the UTM tracking links for the unique Kickstarter Links.
Follow these steps:
-
Open up Google UTM Builder.
- Pull up your Kickstarter Tab and find your first Kickstarter Unique Link (created in the task above)
- Copy the link and paste it into the Top Area of the Google URL builder.
- Next, go to the Source and type in the initials of the Ad Content
- Next, go to Medium and type in the Channel (in this case, it is Facebook)
- Next, go to Campaign Name and type in the name of the project (in this case, it is Ember-Kickstarter)
- Next, go back to your Kickstarter Tab, finds the Ad Content, Code, and copy it.
- Next, go back to the Google UTM builder and paste the Ad Content Code into the Campaign Content section.
- Next, go to the box that says "Share the generated campaign URL" and click "Copy Link."
- Next, return to the Kickstarter Tab Sheet and Paste the link next to the correct Ad Content Code.
- Repeat until complete.
Watch this video for starters!